The main purpose of redesigning the Oral-B toothbrush packaging is to address several issues associated with the existing design. These include a reduction of plastic usage to make it more sustainable, making infographics readable, and the redesign project aims to create a tamper-proof packaging

The project also emphasizes the need for a concise and straightforward design that ensures that customers can access and use the product with ease. Overall, the redesign project aims to create a modern, sustainable, user-friendly, and tamper-proof packaging solution that enhances the customer experience and supports environmental conservation.