Project Type

Team

Software

Visual Identity

Exchibition

Individual

Sketchup

Adobe Photoshop

Adobe Illustrator

Shapespark

Purpose

Purpose

The theme for this year’s convocation is inspired by KSD’s tagline “Ideate, Collaborate, and Create,” emphasizing the creative design process that involves iterative stages of brainstorming, idea generation, refinement through collaboration with others, and ultimately, bringing the idea to life through creation.



“Samarsa” to align with the convocation’s theme of “Ideate, Collaborate, and Create.” I chose this Sanskrit word, which means “equal mixture” or “harmony,” to signify the importance of collaboration and balance in the creative process. The event is a celebration of our graduates’ accomplishments and invites everyone to participate in this collaborative and harmonious occasion.

The theme for this year’s convocation is inspired by KSD’s tagline “Ideate, Collaborate, and Create,” emphasizing the creative design process that involves iterative stages of brainstorming, idea generation, refinement through collaboration with others, and ultimately, bringing the idea to life through creation.

Visual elements

The lotus with dots I attempted to create a gradient that starts off dark and gradually lightens as it leads to the word mark. This design is intended to represent collaboration as a ray of hope.

Final logo

Multilingual logo

#bf2126

RGB (191,33,38)

Venetian Red

#fffcf2

RGB (255, 252, 242)

Floral White

#78215e

RGB (120, 33, 94)

Byzantium

Wordmark

Attributes

• Collaboration

• Culture

• Ray of hope

• Connect

Color palette

Virtual Exhibition

In order to showcase my idea and visual identity, I decided to create a 3D exhibition space that can be accessed from anywhere and used to experience the graduation display and convocation in real time. Additionally, it can also be used to demonstrate the application of the visual identity in real life and serve as a pitch for the concept. The virtual exhibition can be accessed by anyone with the link and experienced using not only phones or laptops, but also VR devices

Project Type

Individual

Team

Software

Visual Identity

Exhibition

Sketchup

Adobe Photoshop

Adobe Illustrator

Shapespark