

Project Type
Team
Software
Visual Identity
Exchibition
Individual
Sketchup
Adobe Photoshop
Adobe Illustrator
Shapespark


Purpose
Purpose
The theme for this year’s convocation is inspired by KSD’s tagline “Ideate, Collaborate, and Create,” emphasizing the creative design process that involves iterative stages of brainstorming, idea generation, refinement through collaboration with others, and ultimately, bringing the idea to life through creation.
“Samarsa” to align with the convocation’s theme of “Ideate, Collaborate, and Create.” I chose this Sanskrit word, which means “equal mixture” or “harmony,” to signify the importance of collaboration and balance in the creative process. The event is a celebration of our graduates’ accomplishments and invites everyone to participate in this collaborative and harmonious occasion.
The theme for this year’s convocation is inspired by KSD’s tagline “Ideate, Collaborate, and Create,” emphasizing the creative design process that involves iterative stages of brainstorming, idea generation, refinement through collaboration with others, and ultimately, bringing the idea to life through creation.


Visual elements



The lotus with dots I attempted to create a gradient that starts off dark and gradually lightens as it leads to the word mark. This design is intended to represent collaboration as a ray of hope.
Final logo
Multilingual logo
#bf2126
RGB (191,33,38)
Venetian Red
#fffcf2
RGB (255, 252, 242)
Floral White
#78215e
RGB (120, 33, 94)
Byzantium
Wordmark
Attributes
• Collaboration
• Culture
• Ray of hope
• Connect
Color palette













Virtual Exhibition
In order to showcase my idea and visual identity, I decided to create a 3D exhibition space that can be accessed from anywhere and used to experience the graduation display and convocation in real time. Additionally, it can also be used to demonstrate the application of the visual identity in real life and serve as a pitch for the concept. The virtual exhibition can be accessed by anyone with the link and experienced using not only phones or laptops, but also VR devices





























Project Type
Individual
Team
Software
Visual Identity
Exhibition
Sketchup
Adobe Photoshop
Adobe Illustrator
Shapespark