The purpose of the Flib brand is to promote reading and literature by providing an innovative and engaging platform for book lovers. By allowing users to track their reading experience and set daily goals, Flib helps individuals to develop and maintain a regular reading habit. Additionally, the platform provides a space for users to share their thoughts and opinions on books through reviews and podcasts, fostering a sense of community and collaboration. Moreover, Flib supports new and established writers by offering live reading sessions, which provide a unique opportunity for authors to connect with their readers and promote their work. Overall, the Flib brand is committed to promoting literacy and fostering a love for reading by providing a dynamic and interactive platform for book enthusiasts.